01 / 03 A blog by Nishant Dahal · Kathmandu

Words that
open, not
interrupt.

I'm Nishant. I write about marketing — email, copy, and the economics of attention — and, when life insists, about everything else.

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02 / 03 Latest from the blog

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Marketing
The Psychology of Scarcity in Email Marketing
In this article, you will dive deep into the hidden psychology behind scarcity and the scripts that you will use in your email campaigns. The outcome: curiosity turns into conversions.
Jul 08, 2026 4 min
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I'm Nishant. I've spent years writing for other people — emails, campaigns, someone else's homepage. This blog is where I write under my own name.

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